|
|
After more than 20 years as a marketing executive and writer, Kaira Sturdivant Rouda entered the real estate industry with a bold outlook on how real estate companies should speak to customers.
In 2001, she launched the Real Living brand with a vision to create a completely different experience for homebuyers — one they could connect with and trust.
Today, Kaira says the secret to bringing her vision for Real Living to life was in making sure each and every thing about it felt and looked authentic to her. And it’s this experience in creating a real brand — rooted in herself — that inspired her to write Real You Incorporated.
|
|
|
