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"Kaira Rouda has been shaking up everyone's idea about how to have a real and differentiated "brand" in the world of real estate for awhile. She's the real deal. This book provides the fundamentals of branding creation and execution with an approach that is uniquely Kaira - fresh, straightforward and fun."

Anne Randolph, Publisher of LORE Magazine

What's REAL

So what's real? It's the approach I take to every aspect of life, and any project I take on!

REAL means:

Reject average
Engage passions
Align goals
Launch with a smile

Real means going with your gut, listening to your instincts. To play and laugh. Real means that it's not about how loud you talk; it's about what you say and meaning it. Real is understanding that even business is personal today. That relationships matter. Real is behaving online the same as you would offline, and vice versa. Real people give to others, share information freely and laugh out loud. It's believing in creativity, and being creative whenever possible. Real is inclusive, full of potential, and deep. Real is about being successful, strong and powerful, without taking anyone else's power away.

In the past, it was easier to be a fake,less than fully genuine, less than fully present. You could be one thing at the office, at school, at a meeting, and another at home. With transparency and the digital age, you have no choice. You've got to be real.

Being real requires you to be authentic. To listen to your deeper self, your inner voice. This is where the soul lies, the real you. I happen to think those of us from the Heartland are in tune with what's real, the values that matter. Today, more than ever, when change is the constant, the best defense is being real in every aspect of your life. Be home. Be at work. Be present. Be real.