Testimonial:
"Real You Incorporated will not only educate women entrepreneurs about the essentials of branding and marketing, but will help them voice their inner compass - that intuition that guides them as they navigate the overwhelming number of decisions they must make as business owners. Rouda reminds readers to stay true to themselves, and she teaches them how to translate their personal convictions and passions into elements of a successful business."
Ginny Wilmerding, Small Business Consultant and Author of Smart Women and Small Business: How to Make the Leap from Corporate Careers to the Right Small Enterprise
So what's real? It's the approach I take to every aspect of life, and any project I take on!
REAL means:
Reject average
Engage passions
Align goals
Launch with a smile
Real means going with your gut, listening to your instincts. To play and laugh. Real means that it's not about how loud you talk; it's about what you say and meaning it. Real is understanding that even business is personal today. That relationships matter. Real is behaving online the same as you would offline, and vice versa. Real people give to others, share information freely and laugh out loud. It's believing in creativity, and being creative whenever possible. Real is inclusive, full of potential, and deep. Real is about being successful, strong and powerful, without taking anyone else's power away.
In the past, it was easier to be a fake,less than fully genuine, less than fully present. You could be one thing at the office, at school, at a meeting, and another at home. With transparency and the digital age, you have no choice. You've got to be real.
Being real requires you to be authentic. To listen to your deeper self, your inner voice. This is where the soul lies, the real you. I happen to think those of us from the Heartland are in tune with what's real, the values that matter. Today, more than ever, when change is the constant, the best defense is being real in every aspect of your life. Be home. Be at work. Be present. Be real.