"What I enjoy most about Real You Incorporated is that it is a book I will continually refer to as I develop and grow my part-time business. I appreciate Kaira's perspective on "keeping it real". I am right now working on developing my brand, thanks to RYI. I had never thought about trying to picture what my business would look like walking down the street. This is helping me to better clarify the look, feel and attitude I want my business to project. Real You Incorporated has been and will continue to be a valuable resources for me as I define the "real me"."
Sonja Overstreet, Columbus, OH
Personality. I have one, and so do you. But does your company? Your organization's ability to articulate its personality has never been as important in today's one-to-one technology-driven, instant impression world. In addition to applying the Real You process, I help clients articulate themselves clearly in our 140 character-or less-environment. It's the era of 360 marketing, consumer control and constant change. It's exciting, or should be.
Now is the perfect time to harness your real competitive edge.
It's time to tap into the softer side of business, challenge what's always been done, and recreate your business for the future. I created the first female-focused brand in real estate, and the industry's first consumer Web 2.0 portal (patent-pending). Before that, I showed an Inc. 100 firm and franchisor that women were their customers. I'd love to put my homeschooled Harvard MBA (my PhD dad was a Harvard marketing professor and headed Cap Gemini of North America) and 20-plus years of marketing experience to work for you.
- Entrepreneur magazine's Top 50 Fastest-Growing, Women-Led Companies list
- 2008 Stevie Women in Business Awards' Best Entrepreneur
- ACG Award for Corporate Responsibility with her husband, Harley Rouda Jr.
- Newsmakers of the Year list by the 2008 Swanepoel Trends Report
- Winner of multiple Webby, ADDY, Telly, Communicator, PRism, WebAward and W3 awards for Real Living and other accounts
- Most Promising New National Brand in Real Estate by 2008 Swanepoel Trends Report
- Inman Innovator Award for Most Innovative Real Estate Brokerage
- Humanitarian of the Year by Kiwanis International
- American City Business Journal's 40 under 40